Eller Buzz: Experience Eller

research

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By Eller College of Management   The Eller College of Management and Department of Marketing are pleased to announce the Lusch Endowed Initiative, a...
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By Lilly Berkley and La Monica Everett-Haynes, University Communications     As people are tracked via their electronic devices, banking transactions, license plates, loyalty...
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By Eller College Marketing and Communications Student retention is one of the largest challenges facing universities. It is strongly correlated to graduation rates, institutional reputation,...

By Emily Litvack Rogue One: A Star Wars Story, which opened in theaters this weekend, details how the Rebel Alliance steals...

By Alexis Blue, University Communications Advertisers often use humor to grab customers' attention, but they should do so with caution, according...

By Sue Kern Fleischer Aleksander Ellis Men who cry during a negative...

By George W. Hammond, Ph.D. Director and Research Professor, EBRC Cross-posted from Arizona's Economy  Arizona’s economy is well positioned to outpace the U.S....

By Macy Forteza, Marketing '18  On November 2, assistant professor of MIS

By Sue Kern-Fleischer Allison Gabriel. Photo by Thomas Veneklasen. New research from the...

By Sue Kern-Fleischer Merrie Brucks. Photo by Thomas Veneklasen.If you’re a highly...