By Macy Forteza, Marketing ’18
Companies gather personal information from customers to provide the most competitive customized services. Customers typically find great value in exchanging their information for services that they will benefit from. However, the data market is not always a win-win situation and there are trade-offs you make when you pay for services in exchange with giving out personal information.
Brandimarte’s research centers on behavioral aspects of privacy and the consequences of disclosing personal information, especially when it comes to social media. She will facilitate a conversation with Richard Kosinski, president and global chief revenue officer of MediaBrix, a mobile ad campaign delivery company; Deirdre Mulligan, associate professor in the School of Information at the University of California – Berkeley; and Ashkan Soltani, former chief technologist with the Federal Trade Commission.
The panel discussion will uncover the hidden privacy challenges that new technology-based services are using.
Reserve your tickets here.
Top image courtesy UA College of Social and Behavioral Sciences. Laura Brandimarte photo by Thomas Veneklasen.