Elyse Meyer, Eller Marketing ’07
Founder, Prism Global Marketing Solutions
By Vicki Fleischer
For Elyse Flynn Meyer ‘07, the Eller College is where she learned to take risks and accept challenges outside of her comfort zone. These are attributes she credits for much of her professional success.
Her career began in the Bay Area, where she worked for medical device companies Stryker and Abaxis, and software company iLinc. Her roles ranged from purchasing analyst to marketing and to sales. Along the way, she learned how corporations make marketing decisions – an understanding vital to her plan to open her own company. By having roles in a variety of different departments in a variety of different industries, she was able to get a better understanding on everyone’s role in the decision-making process, and the need for marketing across companies.
Specifically, at Abaxis, Meyer was given the opportunity to build an online presence for the company, and in doing so, she discovered her passion for digital marketing. “Online marketing was new then,” she explained. “I was excited about the opportunity it provided to conduct a deeper analysis, reach a wider audience, react more quickly, and work more strategically with both marketing and sales.”
Then, when an opportunity arose to put what she had learned to use in Phoenix, where her family lives, Meyer joined Thunderbird School of Global Management as director of marketing and enrollment. While in charge of marketing at Thunderbird, she tapped into a new medium called inbound marketing. Inbound marketing is a relatively new terms and is centered around attracting qualified visitors to your website, converting those visitors into leads, and closing more leads into customers and promoters of your brand. Using inbound marketing concepts and strategy, she was able to shift the marketing strategy at Thunderbird to deliver targeted, cost-effective content to a global audience.
After realizing the need for inbound marketing in so many small to mid-size businesses, Meyer decided to take her knowledge and experience and build her own company, Prism Global Marketing Solutions, in 2013. Prism Global Marketing Solutions is a full-service, online marketing agency providing strategic online and inbound marketing consulting and support to companies ranging from startups and small businesses to enterprise-level organizations.
“Eller teaches you to be committed to whatever you choose to do,” Meyer said. “I experienced that commitment as a student, and continue to see it in the interns who have worked for Prism. Eller student interns are diligent and excited to learn. This allows us to provide substantive work that gives interns meaningful experience to discuss during job interviews.”
Meyer remains committed to Eller and participates in professional admission interviews and career immersion days. She also serves on the UA Phoenix Alumni Board. If you’re interested in learning more about internship or career opportunities at Prism Global Marketing Solutions, you can connect with Elyse at firstname.lastname@example.org.
Top photo of Phoenix, USA-February 4 courtesy Shutterstock.