Turning a Concept into Reality
Stephanie Hanson, Eller Marketing ’14
By Liz Warren-Pederson
Stephanie Hanson grew up in Tucson, and attended Pusch Ridge Christian Academy. “Tucson has always been my home and U of A just felt like the natural choice for me,” she said. “I knew I loved the culture on campus and the academic growth opportunities.”
She took a year to explore her options, then focused on the marketing major. “As soon as I realized marketing was the path that I wanted to pursue, I knew that I had to gain experience,” Hanson said. This summer, she completed an internship with Royal Bermuda, a local wholesale sock and hosiery company with major retail clients. “I helped them launch a new retail company called Sole Options, which specializes in high-end fashion forward socks,” she said.
When Hanson began her internship in May, Sole Options was a retail concept that Royal Bermuda had in development. “I helped turn that idea into a reality,” she said. “I know that this was an amazing opportunity and I am so proud of how far Sole Options has come in only a few short months.” The product officially launches August 23 at Park Place Mall.
“I was able to touch every aspect of the start-up process with Sole Options, and I have gained more experience than I could have ever imagined,” Hanson said. “I helped develop of sock line, supervised quality control, and ran the advertising and social media sites. So many of the concepts that I have learned in Eller have really come to life and I see that my education is truly preparing me for the real world.”
Hanson is also a member of the National Society of Colligate Scholars. “I have always strived for academic excellence throughout college. I think that my discipline, focus, and execution in my studies have translated into my success in the business world – and specifically with Sole Options.”
Going forward, she said, “Being a marketing major is great because it means that I can aim for many different types of business jobs. I always wanted a career in the fashion industry and I plan to keep that goal in mind as I move forward.”
Top photo courtesy of Sole Options.