Routing the Path to Success
BSBA Marketing and Entrepreneurship ’11
By: Kelsey Wagner
BSBA Marketing ’12
Nicole Bisetti is from Fort Collins, Colorado, and she moved to Arizona not only to enjoy the desert sun, but also to attend what she knew was a top-ranked business school.
Bisetti is double-majoring in marketing and entrepreneurship; and has already built up extensive experience in marketing, advertising, business, and community outreach through student organizations and internships.
The summer after her freshman year, Bisetti wasted no time in getting some hands-on business experience. That summer she worked as a public relations coordinator at a small firm, Dowling Public Relations. It was at Dowling that Bisetti realized her passion for marketing, and she hasn’t slowed since.
The summer before her junior year, Bisetti participated in theEller global cohort in China –taking 15 units of Eller business courses in just eight weeks. This past summer she had not one but two internships: with E.B. Lane, a full-service ad agency, and with theArizona Office of Tourism as an advertising intern. Since 2009 she has also worked as a promotion coordinator for J&L Marketing, Inc.
Bisetti says she owes a lot of what she knows about the business world to the companies and organizations where she has worked, she has also been heavily influenced by the Eller curriculum.
“I believe the most influential classes have been my upper-division, major-focused classes such as sales management, consumer behavior, advertising, and product management,” she said. “The most influential teachers I have had are Vic Piscitello, Narayan Janakiraman, Lan Chaplin, and Ed Ackerley. These professors go above and beyond to provide a unique, hands-on learning experience.”
During the academic year Bisetti doesn’t let school slow her down: she is a project manager for SIFE ASSET India Mentors Abroad, and is also the agency director of AdCats. In her role as a SIFE project manager, Bisetti is creating ASSET India Foundation’s new sex-slave victim mentor program, which educates and provides better opportunities for the children of sex workers. Her work with the student-run agency AdCats allows her to create innovative and unique sales promotions while also being a leader to the nine other students involved.
For her future, Bisetti jokes that she dreams of becoming the next Oprah. “Realistically speaking, however,” she said, “I would like to be the CEO of a company someday, preferably my own. My goal is to be in a leadership or management position that enables me to influence a company’s future directions, brand, and operations. Additionally, I refuse to work for a company that I don’t feel passionate about! “
Bisetti says that of all she has learned at Eller, the best lesson she will take with her after graduation is “learning to accept rejection, then rerouting the path to successfully achieve my goals.” She also encourages her fellow Eller students to recognize the value in networking.
“Networking isn’t about exploiting an individual for your own benefit; it’s about forming a quality relationship that, later in life, may provide you with alternative benefits aside from friendship.”