By Liz Warren-Pederson
“The highlight of the trip to Houston for me was being able to see all of the behind-the-scenes work that goes into the NCAA Final Four,” said Taylor Heinlein (BSBA Marketing and Entrepreneurship ‘11). “Being able to work with tons of terrific people on so many different events was certainly something that made this trip worth it.”
“For me, the highlight was working the Coaches Huddle event at Minute Maid Park,” said Jeff Robin(BSBA Marketing ‘11). “I loved being able to interact with all the guests and coaches and being involved with the American Cancer Society, whose leaders were grateful for our volunteerism.”
“Being able to work with tons of terrific people on so many different events was certainly something that made this trip worth it,” Heinlein added. “If I had to pick one event as my favorite, I would probably say the ‘Fight Cancer in Style’ event for Coaches vs. Cancer. It was really wonderful how involved and passionate the coaches and coaches’ wives are in the fight against cancer.”
While in Houston, the students also met with the global marketing director of Shell to discuss how the company uses sports sponsorships to drive revenue for its brand. They attended a Houston Rockets game as guests of Fox Sports Net, and then met with former UA stars Chase Budinger andJordan Hill, who both play for the Rockets.
“I felt like we were able to experience all the Final Four had to offer and it was definitely a once-in-a-lifetime experience,” Robin said. “When I introduced myself as a student from the UA, people were very impressed and have heard nothing but great details about our program. By the end of the weekend, after our participation with volunteering, everyone understood that UA really develops students’ professionalism and work ethic.”