By Monica Yanine, AMA President, and Lindsey Erlick, AMA Vice President
As one of the largest clubs at The Eller College of Management, the American Marketing Association focuses on the marketing aspect of business. AMA gives members the opportunity to build relationships with business professionals, to volunteer their marketing expertise to promote local non-profit organizations, and apply classroom knowledge in real world situations by entering in several competitions throughout the year. Some projects we have been working on this year include raising awareness of organ donations with AMA Saves Lives, marketing consulting projects with Marriott University Park, and helping promote the Students Supporting Brain Tumor Research charity fashion show.
One of our main focuses this year was the AMA Saves Lives project. Through social media channels such as Twitter, Facebook, blogs, and YouTube we were able to promote organ donation to the Y Generation. Our Chapter has had a lot of fun with this campaign by creating educational videos that encourage people to leave a positive fingerprint in the world by becoming an organ donor. In addition, we have consistently been ranked in the Top 10 for our social media campaign and our video “Positive Fingerprints” was featured as one of the best videos of December 2010 by the AMA Saves Lives board. This success has led us to be featured as the Spotlight Collegiate Chapter of February 2011, where we created a video to help other chapters be successful in their AMA Saves Lives Campaign.
Coming up at the end of March we plan to attend and compete at the 2011 International Collegiate AMA Conference in New Orleans. At this Conference we will compete in the Nintendo Case Finals, Chapter Exhibit, SABRE business simulation, Northwestern Mutual Sales, and in the Top AMA Collegiate Chapter Competition. We will also be leading two seminars at the Conference that will teach other AMA Chapters how to be successful throughout the year.