By Pre-Business Major Jessica Wasser
I really enjoyed the concept behind our sustainability showcase project because it targeted real life concerns at our own university. Our proposal was called GreenThumb, an intuitive idea that Sheila Kaiser, one of my group members, came up with. GreenThumb is a Smartphone application that is meant to promote environmental awareness with the touch of a thumb. Since our proposal was based off of an original idea, we were able to have a lot more creative freedom with the project. For example, we made Facebook and Twitter accounts for GreenThumb, making our idea into a reality. Our group worked well together and acted as a core unit, which gave me insight into what the business world is really like.
Putting together the project was a learning experience that I can definitely use in the future. We were able to choose our own groups, which made the project a fun experience rather than a frustrating one. While coming up with environmental fun facts for our Facebook and Twitter pages, I learned a lot about sustainability as a whole. For instance, I learned that recycling one aluminum can saves enough electricity to power a television for three hours! Learning about simple ways to change my behavior made me realize how much one person can make a difference in the effort to save our world.
Overall, my experience with the showcase project was well worth it because I got a lot out of it. I learned how to effectively collaborate within a business group, which is an important skill to master. I also learned how to reduce my own impact on the environment by doing something as simple as turning the faucet off when I brush my teeth. By presenting our proposals to Eller faculty and others in the sustainability field, I learned how to effectively persuade an individual to buy into our idea. This was a great opportunity to show off our “inner saleswoman” and be confident in the product we produced. This project was not only a knowledgeable insight into the environment, but a helpful learning tool as well.