By Liz Warren-Pederson
Intuitive Automata founder Cory Kidd is in the middle of a product launch: he’s aiming to introduce Autom, his robot weight-loss coach, in the U.S. market next year.
This summer, two Eller undergraduate students — Alexander Williams and Dylan Pesqueira — developed a comprehensive marketing plan for the product as part of their Hong Kong-based internship with Kidd.
“Working with Intuitive Automata taught me to be more independent and to think in out-of-the-ordinary ways,” said business management major Pesqueira. “I had the opportunity to work alongside the CEO and pitch my ideas to him. This gave me the confidence to believe in my ideas, and gave me a great experience, as well.”
This is the second year Eller CollegeUndergraduate Programs has partnered withDream Careers to provide students with access to internships in Hong Kong. Six students participated the eight-week program last summer, 19 this year.
“Most of the employers our students chose were small and needed them to complete professional-level projects and wear a lot of different hats,” said undergraduate advisor Steve Michel. “This gave them maximum exposure to their chosen industries.”
“I wanted an internship experience that could provide me with a fast and challenging atmosphere in a city that has many opportunities for business students,” Pesqueira said. “Asia is becoming a leader in business and I saw Hong Kong as a place where I could improve my skills and apply what I have learned in my classes at Eller to the real world.”
The experience also helped him identify potential avenues for career exploration — Pesqueira said he’d definitely consider working abroad after graduation, and he is now interested in product launches.
“It was great to experience the many stages that are involved with creating a product, from design to manufacturing,” he said. “It’s exciting to know that Autom will be introduced to consumers in the future and I cannot wait to see it on the shelves at stores. It will also be very exciting to see how the marketing plan Alex and I created will be implemented.”
“Traveling to Hong Kong for an international internship was absolutely one of the best decisions I have made for my future,” he continued. “Working in Asia has taught me so much about myself. This internship experience has shown me that opportunities are endless for any individual who is willing to learn and who gives his/her best each and every day.”