By Justin Hart, MBA ’10, Cross-posted from the Eller MBA blog
For the past two years, I have participated in The University of Arizona’s chapter of the American Marketing Association. The highlight of this great experience occurred last year when the undergraduate team that I mentored won 2nd place in the national case competition. The team submitted a marketing report that included a progressive new business model and brand revitalization effort for The Kodak Company. The concepts contained in their report granted them the opportunity to present their ideas to panel of judges that included Kodak executives.
This year, the team qualified to the finals again and will have the privilege of presenting to a panel of judges that will evaluate their marketing plan and recommendations for this year’s Tap Project Case. I am especially excited about this year’s competition because of the subject matter. For the past six months, undergraduate students across North America have been developing new business strategies to enhance the charitable giving to UNICEF’s Tap Project.
The Tap Project is a fundraising organization that provides safe drinking water for children throughout the world. It is fantastic that this non-profit with such a great cause and huge potential will benefit from the creative work of the many talented students involved in the case competition.
Good luck to the Eller team! For more information on The UNICEF Tap Project®, visit the website at: http://www.tapproject.org/