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By Gabrielle Johnston, BSPA Public Policy and Management ’10

BreeJohnstonThe 2009 Eller Ethics Case Competition (EECC) was another huge success! With over 20 teams in attendance, it was the biggest competitive field that has ever that was able to see the important role that ethics play at the Eller College of Management.

This year’s the focus of the EECC went global, with the case focusing on India’s revolutionary Tata Nano. The ethical case, written by Dr. Paul Melendez and named “The Tata Nano, Promise or Peril,” was given to teams to analyze the financial, legal, and ethical dimensions of the issue. Before the teams went to work on their presentations for an esteemed panel of judges, they attended a team building exercise at a ropes course. After this, the Eller Board of Honor and Integrity hosted the teams at UA’s Hall of Champions for a fun and exciting welcome dinner.

But it was not all fun and games for long. Starting first thing Friday morning, the teams went straight into business mode presenting their analysis of the Tata Nano case in round 1. After completing this round, all teams advanced on to a question-and-answer round where their knowledge of the case was truly tested. Although all the teams did a wonderful job presenting, not all could advance. After a hard deliberation, the judges decided on advancing Georgetown University, University of Southern California, Elon University, and the University of Texas- Austin into final round.

In the final round, the four advancing teams had to cut down there presentation from twenty to ten minutes. With close to 200 students, faculty, and staff in Berger Auditorium, it was thrilling to see the final four present. Ultimately, it was Elon University who stole the show with their analysis of the Tata Nano.