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Focusing on the Future
Karaline Salmans, Eller Marketing ’10

By Trevor Diddell, Eller Marketing ’10

Karaline Salmans, BSBA Marketing '10

Karaline Salmans, BSBA Marketing ’10.

Karaline Salmans moved to Tucson six years ago from Orlando, Florida, so the heat was nothing new to her. She attended Ironwood Ridge High School, then graduated from a charter school when she was just 16 years old. Upon graduation, she earned her associates in business administration from Pima Community College, which she attended on full scholarship.

She was again recognized for her outstanding achievements when she received a full scholarship to the University of Arizona. “I was an All Arizona Recipient, which was a huge for me; it’s nationally recognized,” she says. She selected the University of Arizona “because it is a research institution with an established faculty and staff that can provide many more job opportunities.”

Salmans began her first semester on campus this spring as an honors marketing major. “For me, everything depended on getting into Eller,” she says. “Once I did that, I chose marketing because it’s just where I fit best… and I enjoy doing it.”

As an Eller student, Salmans immediately got involved on campus. This past summer, she interned with the UA’s Athletic Department under Lee DeLeon and the Wildcat Club. Currently, she is working with Hotel Congress as a marketing intern. “I create events, maintain relationships with local businesses, and have structurally reorganized the hotel’s current database,” she says. In addition to her internship, Salmans is preparing to interview for 2010 summer internship opportunities.

Although this is Salmans’s second semester in Eller, she has already built some lasting relationships with her professors. “One of the most influential people at Eller for me was Renee McConnell, who is now retired; she taught BNAD 314,” Salmans says. “She really pushed me to the limit because she wanted me to do well.” Another professor who has helped to shape Salmans’s Eller experience is Roberto Mejias. “I enjoy the advice he gives with real world experiences, it really brings life into the classroom — oh, and his sense of humor!” she says.

In addition to her internships and work experience, Salmans has been actively involved in Alpha Kappa Psi (AKPsi), a professional business fraternity. “It really gives me the drive to pursue philanthropy, which is something I love.” The business fraternity has helped her develop her business and networking skills. “It has definitely helped me with my interview skills.”

Salmans has also benefited by networking with Eller alumni who were also in AKPsi. “The AKPsi alumni have helped me narrow down job fields and potential companies to work for,” she explains. Some of those alumni include Erika Coombs, Stephanie Bond, and Courtney McAbee.

Although Salmans won’t be graduating until December 2010, she still keeps a strong focus on her future plans. “My dream job would be the head of a corporate social responsibilities program. I don’t know if they have those but if they do I’m their person!” she says, laughing.

One piece of advice she would give to incoming business students is that time management is key. “If you can get through your first semester at Eller with good grades while getting involved with clubs on campus, your future will be bright.”